In affiliate business we really had to make a credible site for us to have more visitors because one of the biggest hindrances in selling online is the lack of trust by the consumer because of the scams and spams that is rampant in the cyberspace. The information we post on our sites and questions asked by the visitors could help us assess our business’s credibility. As merchant and affiliates we should address the concerns of our visitors and answer their questions promptly and as early as possible and in return we would probably be rewarded with sales and conversion rates much higher than our competitors whose focus is on their gain. We can increase our conversion rates by building trust in our sites.
Honesty, we should expect that our visitors can differentiate exaggerated ads and dishonest advertisements to those who are really telling the truth and customers would probably leave your site without buying and might not return to your site anymore. So, you have just waste your time and money and so with them. So for us to entice visitors we should be honest in advertising our product. Second is the superior knowledge that we had about our product. Of course we should have first-hand knowledge because this will lend is credibility and makes us different from the other affiliate. Third is, we should invite feedbacks, we should collect testimonials from our previous customer because this is an excellent way to build trust in our product and in our site. Fourth is we should only promote quality products, as a seller of course we wouldn’t want complaints, refunds and charge backs because it will put our reputation at stake and probably would lower our revenue. Fifth is keep your design simple, it’s not bad to put designs and graphics to your site but don’t make it too fancy to make it look like hilarious, a simple one will do. Sixth is you should show respect, as a seller you should respect your visitors time and space, avoid broken links, pop-ups, music and noise that would irritate your visitors. Make sure your site is free of errors and other annoyances. Seventh is be available, you should make sure that it is easy for your visitors to get in touch with you. And you should make a visible contact link on every page to let your visitors know that you are readily available. Eight is exposing yourself, of course it is more likely to build trust if you expose yourself and stay in touch with your visitors by sending them useful information through your mailing list. Ninth is go beyond your expectations, if your receive emails from your merchant don’t ignore those emails and relay the message promptly because it would make you professional to both customer and partner. And the last is give something away, one of the sellers technique in selling is giving freebies to their customer to promote their product and to show that they are important.
Knowing these things will help you build and gain trust from your customer and merchants.
